Thursday, March 15, 2018

Bambini Baby Cologne Launches Iya Villania and Son Primo as Brand Ambassadors

We all want to achieve that baby scent, right?!  It gives us a fresh feeling and that "amoy bagong paligo" scent.  Even if our kids are no longer babies, we still wanted them to smell like babies to still remind them that they are our forever babies.

Bambini Baby Cologne is a household brand in terms of baby care.  Some millenials have used Bambini when they were babies.  Now, Bambini Baby Cologne has underwent a brand refresh with a new look guaranteed to appeal the young ones.


The five new scents of Bambini Baby cologne


For Bambini's rebranding, Cosmetique Asia, the maker of Bambini Baby Cologne, has chosen Iya Villania-Arellano together with her son Primo as its newest brand ambassador.  


Iya Villania-Arellano and Primo together with Cosmetique Asia team

Iya and Primo as they are introduced to the public as the newest brand ambassadors of Bambini Baby Cologne

Iya shares her joys being a mom


Tim Chuongco, Cosmetique Asia's Vice President for Sales and Corporate Development, told the story behind Bambini's rebranding.  "We wanted to focus on the playful bond that kids share with their parents.  With Bambini, we make these precious random moments more enjoyable.  It is evident even in our packaging.  We made sure they are attractive enough for children so in choosing what variant to buy, parents and kids get to have fun and interact.  All these while maintaining high quality standard and other requirements most parents are looking for--hypoallergenic and dermatologist tested.  In the near future, we want to launch a complete range of child specific products with a fun loving vibe," said Chuongco.


Mr. Timothy Chuongco of Cosmetique Asia


Inspired by mom-and-child bonding activities and fun elements of nature, the new and improved Bambini Baby Cologne features five new scents: the floral and sweet "Morning Tickles", the calming "Starry Lullaby", the clean and breezy "Ocean Kisses", the cottony fresh "Cotton Cuddles", and Iya and Primo's favorite, the citrusy and fun "Sunny Playtime".

"We love Sunny Playtime, It's just the scent I prefer on Primo, It has a nice, mild, yummy scent that makes Primo nakakagigil even more!  I also love how playful and inviting the packaging is.  We actually have to hide the bottles from Primo because he likes to point to the mom and baby animals on the sticker front, then open the bottle to put some cologne on.  Baka maligo na sa cologne eh," Iya shares.


Iya on Motherhood

Iya admits that she has forgotten how relatively easy her daily routines were before baby Primo arrived.  "I'm not sure how I balance my career with being a mom and a wife; it just happens!" Iya beams with laughter and smile as she shares her experiences being a mom and a wife.

"When you know what's important and what you need to get done, then you make it happen.  It's important that I list things down so I don't forget.  I really need to put things down in my calendar even it its date night with Drew or a playdate for Primo," she further explains.

For Iya, as with all working moms, the greatest challenge is to be there for her child "every moment he does something new or silly" and wanting to be there to witness it.  What makes the story-telling exciting was when Iya revealed that she will have another baby boy very soon!  "Primo doesn't really understand that yet so we're enjoying him as he is for now.  When he starts to get curious with my growing belly, then we'll start explaining," she shares.


Bambini Baby Cologne Family Bootcamp

For a perfect mom-and-baby playtime, Iya and Primo recently joined toddlers and their parents for the official unveiling of the new Bambini Baby Cologne at Glorietta 3 Activity Center last March 10, 2018.  Dubbed as the Bambini Baby Cologne Family Bootcamp, the wonderful kiddie event transformed the venue into a wonderland of fun games and activities for kids, including a ball pit, a bouncy castle, giant puzzle block, and a larger-than-life coloring book, where guests and their children could bond and enjoy the little surprises the activities bring out.

Check out the event photos:










As Bambini relaunches with a new product for babies and kids, it hopes to be a part of every parent and child's small moments and big adventures!  The new Bambini Baby Cologne comes in three sizes--25ml, 50ml and 125ml--and packaged in an easy-to-go grip curvy bottle.  

Enjoy life's little surprises anytime, anywhere!





Know more about Bambini Baby Cologne on Facebook.  



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